Okay. Right up front let's be clear that this project had nothing to do with alfalfa, or any other agricultural subject either. The Alfalfa Club is a group of political and other heavyweights who gather once a year at a dinner that may have the most impressive guest list ever seen. Presidents and Vice Presidents—both current and former—attend, as do Senators, Ambassadors, Governors, corporate titans, famous pundits... the list goes on and on.

Every year the club inducts a new group of “sprouts” who are introduced at a hilarious roast emceed by former Congressman James Symington. As he approached his 25th year as the “crop reporter,” the club decided to produce a commemorative collection of his “reports.” We got the honor of designing and producing this fun book.

Visually this is an example of how you can make the most of a single image. We commissioned a painting from Gail McIntosh that shows Mr. Symington in a straw boater set at a rakish angle, with a bucolic farm scene and Washington D.C. in the background (the scene prominently features—you guessed it—alfalfa). The painting makes a great cover and is also used inside on the divider page for each year's class. A repeating alfalfa leaf on the end sheets rounds out the visual joke.