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One of the great things about being a designer is the diversity
of subjects we deal with. This one was truly unique in a number
of ways. The topic is exciting. Driving back from our first
meeting on the project we popped an unlabeled cassette into
the car stereo and the sounds slowly paraded by. We did not
have a table of contents at that point so we could only guess
at what we were hearing. Later we could identify infrasonic
elephant communication, bearded seals recorded by hydroplane
under Arctic ice, signals from Jupiter, the amazing sounds
women create by drumming on the water of a river in Zaire,
booming sands, tornados, ants, bats and leaf hoppers. Before
designing this book we didn't even know there was such
a thing as a leaf hopper.
One of the challenges here was to determine how the CD would
be incorporated into the package. Our first plan was to mount
it on the inside front cover, but use the outside back cover
to talk up its presence. We proposed a photograph of the CD
with the names of all the sounds radiating out from it like
the sound waves they actually are. The Nature Company rejected
that idea, opting for more traditional endorsements on the
back cover. They wanted the CD to show through the front cover,
and we showed them several ways that could work. They chose
the one that shows the least amount of CD through a small
window die cut into the woodblock illustration of a woman
listening to a conch shell. We then added a very bright sticker
to the outside of the shrink-wrap announcing “CD ENCLOSED.”
It works.
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