Sharon Petro is a sports psychologist and life coach practicing under the very clever name of “Head Coaching.” Being an English major (B.A. University of Virginia) I found the pun to be both charming and interesting. The design uses a highly stylized head with a simple “football play” sketch in the place of hair. It manages to suggest so many things all at once: sports, guidance, assistance, showing the way forward, psychology. As a sly extra nod to the clever pun, I used a winking emoticon for the character’s eyes and nose.