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As Santa Fe, New Mexico became an ever more appealing home
for well-to-do folks, property values skyrocketed. Eventually
Latino families that had lived in Santa Fe for generations
were in jeopardy of losing their homes.
Identifying solutions to complex issues like this is of great
interest to the Pew Partnership for Civic Change. This booklet
describes the innovative and effective team-based solution
that solved this problem in Santa Fe. It’s a great model
for any city facing similar problems.
The Pew Partnership wanted a cost-effective publication
that documented this promising approach to creating affordable
housing. They provided a few photographs, all black and white,
some table data, a manuscript and a great title. We used the
title as the defining metaphor throughout the book, from the
die-cut brick “stair step” on the front cover
to the matching photo shapes inside and the southwestern architectural
motifs that grace the illustrated charts. Add a desert-inspired
brown and orange color palette and you get a great little
book.
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