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Jim considers it one of the luxuries of being in business
for himself that he can so directly support great causes and
products. In this case a small company in Charlottesville,
Virginia manufactures a product that makes a world of difference
to their customers. People who suffer from osteoarthritis
and other hand problems need to wear splints to give their
joints back the firmness that they once had. Without splints
many of them would not be able to hold a pencil or play a
musical instrument. In the bad old days these splints were
bulky, ugly, plastic-and-gauze things that made the wearers’
hands a pretty scary-looking affair. Silver Ring’s splints
are more effective than the old splints and look like such
cool jewelry that we've heard stories of a 16 year old girl, suffering from
no known hand problems, who asked her parents if they would buy
her some. One of the customer letters that warmed our hearts
was from a grandmother who said that before using these new
splints her grandchildren found her hands so scary they wouldn’t
come near her. This web site is one part of a whole suite
of identity materials GDA produced for Silver Ring including
a catalog, a trade show booth, stationery, and product boxes.
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